Lead Generation Specialist
Result Driven Marketing Strategies
Digital Marketing & Web Design
Locally Significant builds and develops comprehensive Digital Marketing strategies and Websites for small to large sized businesses that provide a consumer service.
Our primary goal is to drive more qualified leads to a client’s website.
We take advantage of digital marketing opportunities like Paid Search, SEO and Mobile-Friendly Web Design, to help our clients get more phone calls and form submissions from potential customers in their geographic area. The internet presents a number of cost-effective opportunities to advertise your services around the clock.
In a nutshell, it’s all about Increasing Revenue and ROI.
Most agencies and marketing companies try to sell clients on the number of visitors (clicks) to the website. We focus on interactions. Did a potential customer call the number on the website or fill out a form and submit a request for more information?
Website visits (clicks) are meaningless if they don’t eventually convert to revenue opportunities.
Websites should be considered an investment, not an expense. Websites create revenue opportunities when designed and managed correctly.
Examples of Professional & Businesses We Can Help
Locally Significant is focused on increasing Revenue Opportunities and Market Share for our clients.
Pay Per Click Management
Our Pay Per Click (PPC) specialist are highly experienced at managing small and large accounts for service based businesses and e-commerce sites.
We have managed millions of dollars in ad spend on Google and Bing over the years, successfully generating leads and sales in a cost effective manner.
Our PPC Specialist build campaigns from the ground up and manage paid search efforts for companies on a monthly basis.
If you company would like to start running PPC ads on Google and Bing or you need some help with your current campaigns, give us a call. Our PPC Specialist build accounts from the ground, audits existing accounts, and manages accounts on a monthly basis.
Local SEO
We use several strategies to increase your search engine visibility in the geographic areas your company serves, including:
Keyword Discovery, Competitive Research, Content Creation, Local Citations, Social Media and Website Structure
A Google Business Listing and local organic search results present cost-effective opportunities to attract more customers to your website. Your business can potentially show up twice on a Google search results page, improving your chances of attracting potential customers to your website. If you are also running Google Ads, that means your company might show up three times on a search results page.
Local SEO is also important when people in your area are directly researching your company. In the best case scenario, the pages that show up near the top of the results include your website and the social media accounts (like Facebook or LinkedIn) that you manage. This is important because it allows you to control the narrative and push down any other websites in the search results that that may contain competitor advertisements or negative reviews.
Strategic Web Design
A website should create trust, inform and convert visitors to customers. Every page should play a part in the conversions process. A website should be user friendly and the actions you want your visitors to take should be clear.
Locally Significant uses WordPress to build high quality, responsive websites that look great on all devices. We can also update the look and feel of an existing website. A well designed website will benefit your Search Engine Optimization efforts and help to convert visitors into potential customers.
It’s worth while to take some time and look around your competitors websites. We also recommend looking at websites that offer the same services, but in different states. These are great ways to assess where you currently stand in terms of web design and the way your skills and services are marketed to potential customers.
WordPress Hosting & Maintenance
Most companies start out on a cheap hosting platform like GoDaddy. The two main problems with cheap hosting are that your website will load slowly during certain parts of the day and the ability to optimize and change settings can be limited.
Cheap hosting ends up being penny wise and pound foolish. Expenses specific to website hosting are not high enough to skimp on and can end up costing your business money due to a poor user experience.
Locally Significant offers premium hosting plans for our clients WordPress websites.
About Locally Significant
At Locally Significant, your business gets the attention it deserves the entire time we work together.
We aren’t the typical agency. Our company works with a limited amount of clients. Most agencies try to get as many client accounts as possible, which benefits them a lot more than the clients they are supposed to serve.
We keep our overhead low so we don’t have to overcharge our clients for the services we provide. We don’t have a front desk, sales staff or any junior level staff members. You will only speak to the person is actively working on your marketing endeavors.
Another difference between us and other agencies is that we don’t offer long term contracts. We don’t like the idea of locking up a client for a long period of time. We have a very high client retention rate.